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Why is it Important for Physicians to Promote their ABOIM Diplomate Status?

ABOIM Diplomate MarkToday, the importance of being board certified in your area of expertise has never been greater. Not only do employers value board certification, many organizations are actually beginning to require that their doctors be certified in their respective specialties. And, make no mistake, this is a direct result of the interest that the general public has shown in turning to board certified physicians. As a result, it’s understandable that Diplomates at the American Board of Integrative Medicine® (ABOIM) are so motivated to promote their coveted ABOIM status.

While not everyone knows the exact requirements that physicians must meet in order to earn board certification, nearly everyone recognizes that board certification is a good barometer of a physician’s qualifications. When the time comes to secure a physician, just about everyone will turn to the board certified physician if there is a choice between several candidates. This is particularly relevant in the field of Integrative Medicine, where the American Board of Physician Specialties® became the first major national multi-specialty physician certifying organization to offer board certification when we developed the ABOIM. The fact is that ABOIM Diplomates have something that other physicians in their specialty don’t, and that needs to be proudly advertised to the public.

To assist our Diplomates in their marketing endeavors, we have designed a logomark that helps brand them as Integrative Medicine physicians. We strongly encourage our Diplomates to feature this logo prominently on:

  • Websites
  • Business cards
  • Mailers
  • Advertisements
  • Newsletters
  • Social media
  • Other branding campaigns

If you are interested in pursuing board certification in Integrative Medicine, contact us today to learn about the ABOIM, our eligibility requirements, and the many benefits to becoming a Diplomate. The ABPS is the official certifying body of the American Association of Physician Specialists, Inc.®